Detail | OHNY Weekend Festival Promotion
In 2024, I helped Open House New York with promotion of their annual Weekend festival. Among other services, I wrote approximately 40 site "Spotlights" and "Reveals” for social media. Festival partners submitted their own descriptions for sites, which varied in tone, detail, and length. As a result, some descriptions required editing and supplemental research. Below are two examples.
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Woodlawn Cemetery Site Description
Take a Trolley Tour to the final resting places of those influential New Yorkers who helped shape New York City’s Museums and Cultural Landmarks. The tour will stop at the mausoleums of art collectors and museum founders, as well as sculptures by noted artists.
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Adapted for Instagram
Opened in 1863, @thewoodlawncemetery is an active, non-sectarian cemetery with more than 320,000 honored lives across 400 acres. The site was designated a National Historic Landmark in 2011 and also serves as an arboretum and open-air museum.
📍#OHNYWknd Site Reveal #10: Woodlawn Cemetery
Woodlawn is the final resting place of many individuals who shaped local and national culture—among them Miles Davis, Robert Moses, Elizabeth Cady Stanton, and both John Merven Carrère and Thomas Hastings.
For OHNY Weekend, Woodlawn has curated a one-hour trolley tour that honors the forces behind major arts & culture institutions, such as art collectors and museum founders, and highlights sculpture by noted artists throughout the grounds.
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Aesop Wall Street Site Description
On buzzing Wall Street, in what was once the main entrance lobby of a thirty-seven-story skyscraper, Aesop occupies a space of preserved Art-Deco grandeur. Designed with trusted collaborator Jakob Sprenger, the intention was to create something that feels like it might have always been there. Inspiration for this chic retail space came from the bold verticality of Manhattan and the building’s history as the office of the Munson Steamship Line in the 1920s.
The magnificent pre-existing space was defined by soaring ceilings and walls clad in Fior di Pesco marble. Based on the classical Greek order, pilasters added rhythm to the walls while ornate crown moldings and a coffered ceiling gave the room a strong, opulent character. Developed with Aesop’s in-house team, Sprenger’s concept was to maintain the existing architectural splendor, restore integrity where needed, and to insert a layer of free-standing furniture that could be easily reused in a future location.
In the depths of the store, a petit chamber in soothing dark hues accommodates more intimate explorations of the brand’s unconventional Eaux de Parfum, leaving the hubbub of Wall Street behind. Each fragrance can be sampled at the horizontal bay, where petri dishes containing fragments of scent-imbued muslin cloth allow one to understand the full body of the aroma.oes here
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Adapted for Instagram
At Aesop’s new location, you’ll catch just a whiff of roaring twenties.
📍#OHNYWknd Site Reveal #50: Aesop Wall Street
Once a bustling lobby for the skyscraper above, the fully repurposed retail space boasts soaring ceilings, a vintage chandelier, and ornate crown moldings.
Hear directly from the @aesopskincare design team and their collaborators, all of whom were committed to celebrating the site’s existing architectural splendor. Historic fabric, including the walls clad in Fior di Pesco marble, was restored where needed. By deploying a free-standing approach to furniture and fixtures, the design enlivens the space while also protecting its original grandeur.